Users will soon have a new feature that permits them to reduce the quantity of artificial intelligence-produced content appearing in their feeds. This move comes as the platform disclosed that it now features more than 1 thousand million AI videos.
Testing and Rollout
This change is being tested over the coming weeks before a full-scale release. This advancement aligns with a surge in AI content, driven by emerging content generation software.
The Broader AI Trend
It has been noted that almost 10% of the fastest-growing video streams on a competing service only show AI-generated videos. A considerable share of this content is deemed mass-produced AI material, a term for substandard, bulk-generated content that is often illogical or bizarre.
“We know from our community that numerous viewers like content produced via AI tools, ranging from AI artwork to informative clips, and we want to give people the option to increase or decrease of that, depending on their own choices,” commented a company executive.
Volume and Proportions
TikTok shared that there are currently over a billion videos on its service identified as artificially created. Overall, in excess of 100 mn media items are uploaded to the service daily, making AI-generated material a minor part of its complete catalog.
How to Adjust Settings
Viewers will be able to decrease or raise the level of artificial media they view by accessing the “manage topic” setting in the platform and selecting AI-made media. Additional categories that can already be modified under the filter encompass news, fashion, aesthetics, and movement.
AI Disclosure Rules
The platform’s guidelines require creators to label convincing AI-generated content, and it bans malicious deepfakes of celebrities or crisis events. Any authentic-looking artificial content that is not labeled can be taken down under its user guidelines.
Additionally, the app will henceforth apply an “AI-made” label to content created with its proprietary AI systems, or identified by an collaborative effort for recognizing content made by AI. This step is designed to help prevent users from seeking to bypass the tagging system.
Responsible AI Funding
TikTok is also establishing a $2m educational fund for experts and groups to create educational content about ethical AI use. This program will benefit educational bodies focused on educating programming and robotics.
Content Safety Approach
TikTok has justified its moderation strategy, amid controversy over proposals to lay off a large number of review team members in Britain. It is expected to eliminate a significant number of roles in its content moderation team in the UK capital, with labor groups and online safety experts expressing worry that people are being substituted by automated systems.
A trust and safety lead stated that human moderation would still have a role, but artificial intelligence can safeguard staff by filtering out the most harmful content prior to it has to be seen by staff. The platform reported a 76% decrease in disturbing and violent content handled by content reviewers over the past year due to reliance on its machine learning processes.
It is vital to combine people and machines to keep the platform safe,” the official commented. “We’ll have staff as part of that process, but we further consider it’s very important to reduce exposure to harmful content as quickly as possible, which is where a significant AI assistance is proving valuable operate efficiently.”
